
3 Ways To Enhance Ornaments to Increase Revenue
If you sell customized crafts, ornaments are one of the easiest and most profitable products to expand. They are small, personal, and perfect for gifts all year, not just during the holidays. To increase your revenue with ornaments, think beyond the traditional designs. Three proven approaches are career and title driven ornaments, personalized ornaments, and collectible ornaments. Each adds value and gives your customers more reasons to buy, collect, and gift.
Career and Title Driven Ornaments
People love celebrating milestones and achievements, and ornaments can capture those moments beautifully. Career and title driven ornaments highlight someone’s role or accomplishment. For example:
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“First Year Teacher” ornaments for new educators
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“Best Nurse Ever” ornaments for healthcare workers
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“Coach of the Year” for sports mentors
These ornaments sell well as gifts for coworkers, bosses, and team leaders. They also appeal to people who want to proudly showcase their profession on their tree or as decor year round. By offering these niche designs, you can tap into a wide range of customer bases, from teachers to firefighters to small business owners.
Consider using Craft Express sublimation ornaments to easily create professional quality ornaments that match different titles and professions.
Personalized Ornaments
Nothing makes an ornament more special than personalization. Adding a name, date, or photo instantly transforms a simple item into a keepsake. Personalized ornaments are popular for families, newlyweds, pet owners, and anyone marking a special moment.
Some ideas include:
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Baby’s first Christmas with name and year
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Wedding or engagement ornaments with couple photos
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Pet ornaments with custom images or paw prints
With the right tools, you can offer same day or quick turnaround personalization, which makes your shop stand out. Personalization also allows you to charge a higher price while still keeping the product affordable for customers.
Explore the Craft Express heat presses that make it easy to personalize ornaments with consistent quality.
Collectible Ornaments
Collectibles are powerful because they encourage repeat purchases. A well designed ornament series brings customers back year after year. You could release:
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A new holiday design annually
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A series of ornaments around local landmarks or hometown pride
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Monthly or seasonal themed sets
Customers love building collections, and they often buy multiples for themselves and as gifts. Limited edition releases can also increase urgency and value.
Browse Craft Express sublimation printers to produce high resolution images for collectible designs.
Final Thoughts
Enhancing ornaments with career themes, personalization, and collectible designs can help you stand out and grow your craft business. These strategies give customers meaningful options, while giving you new ways to boost revenue.
Start small by offering one or two styles in each category, then expand as demand grows. Ornaments may be small, but they carry big opportunities.
FAQ
1. Are ornaments only popular during the holidays?
No, ornaments sell year round as gifts for birthdays, weddings, anniversaries, and career milestones.
2. How much should I charge for personalized ornaments?
It depends on your materials and time, but personalized options can usually sell for a few dollars more than standard designs.
3. What materials work best for custom ornaments?
Sublimation blanks made of ceramic, metal, or MDF are popular because they hold vibrant colors and detailed images.
4. Can I make ornaments at home?
Yes, with the right sublimation equipment and heat press, you can create professional quality ornaments in your home workshop.
5. What is the benefit of offering collectible ornaments?
Collectibles encourage repeat purchases and help build customer loyalty over time.
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